Resume
Work Experience
Director of Brand
Impact Brands ✦ Part Time
Feb. 2022 - Present ✦ Remote from Beaverton, Oregon
Support small to medium size businesses in restaurant, retail, non-profit and professional services with marketing communications and campaigns, brand positioning, identity and strategy.
Product Marketing Manager, Global City & Kids' Bicycles
Trek Bicycle ✦ Full Time
Feb. 2019 - Nov. 2021 ✦ Waterloo, Wisconsin
Product Marketing leader at Trek, a global brand and the largest bicycle company in the U.S.
Developed and led the global marketing strategy for Trek’s largest volume category
Created and rolled out company-wide electric bike marketing campaign, including print, digital and retail activation to 1,500+ U.S. stores driving demand growth and positive feedback
Launched 4-5 new bikes annually to all channels globally, including consumers, media and retail
Owned and directed all web content for City, Kids and Electric bikes on trekbikes.com
Directed and produced photography, videography and creative
Senior Brand Marketing Manager
Lands’ End ✦ Full Time
June 2017 - Feb. 2019 ✦ Dodgeville, Wisconsin
Brand Marketing leader for Kids’ Apparel, Men’s Apparel and Home businesses at Lands’ End, an omni-channel lifestyle brand
Created and executed new annual integrated marketing calendar and plans including cross-category brand campaigns, seasonal themes, product focuses and promotional strategy
Partnered closely with Product and Merchandising to support business objectives, launch new products and meet sales goals
Digital Marketing Manager
Lands’ End ✦ Full Time
Sept. 2016 - June 2017 ✦ Dodgeville, Wisconsin
Director of Brand Marketing
Zoes Kitchen ✦ Full Time
May 2013 - Feb. 2016 ✦ Plano, Texas
Led Brand Marketing team of 4 for a high growth, national fast casual restaurant concept
Owned national brand marketing strategy for 165+ locations, crafting positioning and GTM strategies for menu innovations and seasonal campaigns
Designed and executed a New Store Opening Program, utilizing strategic PR, social media, and digital activations to optimize customer acquisition for 30 new locations annually
Oversaw marketing strategy and communications for the company's 2014 IPO, ensuring alignment across internal and external messaging
Account Supervisor
Fleishman Hillard ✦ Full Time
July 2012 - May 2013 ✦ Dallas, Texas
Key client interface for Fortune 500 companies at one of the top 3 PR agencies in the world
Developed digital and social programs for clients including AT&T, Chevrolet and USAA
Led planning of social media strategy, social governance and community management
Social Media Manager
TruePoint Communications ✦ Full Time
June 2011 - July 2012 ✦ Dallas, Texas
Social Media Manager
Splash Media ✦ Full Time
Feb. - June 2011 ✦ Dallas, Texas
Marketing Director
YO Ranch Steakhouse ✦ Full Time
August 2010 - Feb. 2011 ✦ Dallas, Texas
Education
University of Oklahoma ✦ Norman, Oklahoma
Bachelor of Arts ✦ Journalism, May 2008